What's the difference between the Campaigns and Reward Links?

Last updated: June 17, 2026

Campaigns are the best way to reach all your employees on a recurring occasion — birthdays, work anniversaries, or holidays that are country-specific.

For example, to send a holiday gift to everyone in the US and UK at once, a campaign is the way to go. Campaigns are especially useful for occasions that repeat.

Reward Links are best for one-time gifts — think spot bonuses, thank-yous, or gifts to non-employees like clients and vendors.

Note:

In short: use Campaigns to reach many employees on recurring occasions, and Reward Links for one-off, occasion-specific gifts. Let the purpose of your gift guide which tab you choose.

Need help deciding? Email us at support@gifted.co or use the chat button on the right.